Latest Spa Trends 2017: Carbonated Charcoal Bubble Face Mask

Google Search Data Shows Beauty Segment Queries for Face Masks on a Sharp Rise with Carbonated Face Mask Leading the Demand How many times have you said to yourself, “I thought of that years ago”, when a new trending product is flying off the shelves? It happens all the time and the winners are either big brands or someone willing to take on the risk. Well those days are over thanks to the wealth of free data that Google provides. This data clearly shows the carbonated face mask with or without charcoal is in high demand and producers have yet to meet needs. Going back 2 years if you were to look at search behaviors and keyword phrases in the beauty product market, masks would stand out. Rising in organic search as a beacon of what the market demands. When demand is identified, you fulfill it and ride the waves of success until the trend ends. But that is just part of the findings in this beauty trend analysis. Users want to feel the mask working and are interested in charcoal carbonated face masks. Data is clear that this is what they want. DIY Face Masks Stealing Market Share? Over the past few years “DIY” category of searches, which includes homemade and how to’s, has increased 8%. Further analysis shows a 38% increase in “DIY” …

Expect Explosive Growth in the Global Facial Mask Market

Global Facial Mask Market Estimated to Break USD 30 Billion for 2017. Courtesy of Google Courtesy of Google As the movement to defy the ageing process increases, naturally so does the demand for more innovative and technologically advanced wellness products. Of all the different types of products, facial masks have become the clear leader of the pack. Digging deeper into the data from my favorite source, Google Trends, layer style facial masks are a sure winner to lead the pack of the big names in skincare products. Further research suggests that the masses really are not as conscientious about price points but rather they want a product that works. After all they are only getting older! This sets up an interesting dynamic between the big brands and the numerous smaller brands that do not have the marketing force to grab any significant amount of market share. So the big question is….What is the marketing strategy that will be robust, guarantee ROI and find that perfect niche to make it big? At Luxury Spa Consulting we have been doing these types of data analysis’ almost 20 years in other big brand vs. little brand markets and are very methodical at how we approach client’s perceptions. The advantage we have now is our other half of spa & wellness professional who have worked at the highest levels …

The Spa Buzz Kicks off 2017 with Event Success

Between the sunset dinner cruise, bonfire gatherings or unforgettable meet-ups called tiki bar networking, The Spa Buzz delivered an event to start the 2017 season to remember. During the closing ceremony surrounded by nature’s essence that makes the Florida Keys unique, everyone who had the privilege to attend expressed gratitude towards the hard work and creative effort that Kristi provided. Personally, there is no doubt in my mind, that Kristi genuinely loves providing the ideal conditions and opportunities to see the spa industry evolve, continue to thrive and innovate.